News, Blogs, & Insights

podium graphicAs a research scholar, writer and consultant, Kit's an active contributor to dialogs on consumer trends, Generation Y, behavioral economics and the psychology of shopping. This page features a sample of her recent blogs, articles and media mentions.

Articles and Blogs

Money

Why We Always Fall for Products Making Outlandish Claims

Who would be foolish enough to fall for "shoes" that make it feel like you're running barefoot, or cookies that promise to make women's breast bigger?  Lots and lots of people apparently.

Even the smartest consumers can be tempted to buy a product based on some marketing claim that, deep down everyone knows can't be true. Why?

 

Time 

Worst. Gift. Ever. The 6 Kinds of Gifts You Should Never Give

What messages are being sent by the gifts you pick?

As a consumer psychologist, I’ve gotten to speak to countless people about the worst gifts they’ve ever received, and their answers can be grouped into six categories.

 

The Huffington Post

How Technology is Changing What We Eat

Not so much because it's changed the way we cook, but because it's changed who we are, how we think and opened up a world of options.

If you're old enough to have watched The Jetson's, the first moon landing or Lost in Space you've always known that technology would impact what you ate for dinner. 

                                 

The Wall Street Journal

Even Shopping Pros Make Mistakes

Even the experts get tripped up by shopping mishaps: overbuying, procrastination, impulsive purchasing and falling prey to promotions

Shopping is full of "coulda, shoulda, woulda." As in, "I could have gotten it for less if I'd waited," "I should have bought it last week, now it's sold out," or "I would have bought a gift card if I'd known it would cost this much to mail it." It seems like people have to be retail experts to get through the holiday shopping season without regrets.                

   

Psychology Today

The New Shopper Brain Decoded

Three sociocultural shifts have changed the psychology of shoppers

When Julie left her once favorite clothing store empty-handed she said she felt agitated but didn’t know why. “I don’t know, nothing hit me. Maybe I’ve outgrown that store.” Julie is one of more than 100 consumers that I interviewed for my new book, Decoding the New Consumer Mind. I tagged along with her on a shopping trip, chatted with her about her life and interviewed her about how, when and why she shops and buys. What Julie doesn’t know (at least consciously) is that three things happened when she was shopping that contributed to her agitation. 

Media Mentions

Below is a sample of recent newspaper and magazine articles featuring quotes from Kit and recent television and radio interviews with Kit.

Diners Say Arrivederci to SF's Popular Villa Romana

CBS-5 | 7/19/14

Here's Why You Ordered that Premium Cocktail

Yahoo.com | 7/18/14

Comcast Embarrased by Customer Service Rep

ABC-7 | 7/15/14

Hey Impluse Spenders, Here's a Solution to Your Bad Habit

Money | 7/14/14

Debt Addiction: Red is Not the New Black

CNBC | 7/7/14

Restoration Hardware Draws Fire For Mailing 17 lb Catalog

ABC-7 - 7 on Your Side | 6/20/14

For Ford's Bronco, O.J. Simpson Case May Have Helped Sales

USA Today | 6/17/14

Why Restoration Hardware Sends 15 Pound Catalogs

Marketplace | 6/6/14

Ebay Customer Data Compromised

WWD | 5/22/14

Kit Yarrow Q & A: Decoding the New Consumer Mind

Yahoo Finance | 5/20/14

Retirement: 7 Shopping Tips to Save You Money

USA Today | 4/26/14

Cutting the Confusion Over Reward Program Tiers

CNBC | 4/24/14

High School's Big Night Out: Are We Spending Too Much on Prom?

AirTalk NPR | 4/14/14

Consumer Confidence Hits Highest Level Since 2008

USA Today | 3/25/14

How to Get Fit on the Cheap

FOXBusiness | 3/25/14

What Small Businesses Need to Know About the New Consumer Mind

GGU Magazine | Spring 2014

The New Shopper Brain

JGA Retail Focus | Vol 3 - 2014

Five Financial Cleanses to Break Bad Money Habits

FOXBusiness | 2/25/14

Comfortable Retirement Becomes Far-Fetched Dream for Many

KTVU-Fox 2 | 3/18/14

Hunting for Low Prices is About More Than the Sale

Detroit Free Press | 2/25/14

Health Insurance Ads Target Women

USA Today | 2/4/14

Popular Oakland-Based Blue Bottle Coffee Gets Financial Jolt

CBS - 5 | 2/2/14

A 'Weird Wednesday' Christmas

Marketplace on NPR | 12/25/13

SF Woman Files Suit Over Target Security Breach

KTVU - FOX 2 | 12/23/13

Christmas Shopping Wars

Nightline | 12/16/13

Bay Area Malls, Shops, Nearly Empty

ABC7 | 12/16/13

Here's How to Give the Perfect Gift this Holiday

TIME | 12/14/13

Workers Win All-They-Can Grab Shopping Sprees

Wall Street Journal | 12/10/13

The Worst Christmas Gifts of All Time

TIME | 12/10/13

Apparel Wears Holiday Crown in Retailing

Houston Chronicle | 12/8/13

Shoppers to Spend $130 on Self-Gifting

Times-Picayune | 11/22/13

Tesla Founder Argues Claim

KTVU Fox 2 | 11/20/13

Slow Halloween Spending Could Be Bad Sign for the Holidays

KPIX CBS 5 | 10/29/13

Why is Christmas Creep Starting Earlier Than Ever?

KPCC AirTalk NPR | 10/29/13

Why Millennials Consider an iPhone a Basic Human Right

Gwinnett Daily News | 10/25/13

What Your Choice of Halloween Costume Says About You

TIME | 10/16/13

More Grocery Items Being Targeted Toward Male Shoppers

KPIX CBS 5 | 10/16/13

The Best Return Experience for Online Retailers

Multichannel Merchant | 10/4/13

Tight Budgets Don't Mean Millennials Won't Pony Up for iPhones and Chipolte

Forbes | 10/1/13

If Betty Crocker Can Feature Gay People, Why Can't Barilla? 

Advertising Age | 9/27/13

Food Shoppers Guide to Buying in Bulk

Fox Business | 9/27/13

Shoppers Face End of Generous Return Policies

TIME | 9/19/13

Dunkin Donuts Ready to Make Some Dough

Houston Chronicle | 9/8/13

LG End-Of-The-World Video Prank Mean But Effective

USA Today | 9/6/13

How A Great Return Policy Wins Customers

Forbes | 9/6/13

Tooth Fairy Inflation

Associated Press | 8/31/13

Why So Many Gen Y Men Live With Their Parents

MSN | 8/7/13

Singular Behavior

Financial Times | 8/5/13

Retail Therapy May Reduce Loneliness, But Only Among Those Who Love to Shop

Medical Daily | 8/4/13

What Would a $15 Minimum Wage Mean to the Economy

Chicago Tribune | 8/2/13

Retail Therapy Might Not Be So Bad After All

US News & World Report 8/2/13

Does Men's Wearhouse Need a New Young Face?

USA Today | 6/19/13

Why Dads Get Short Shrift on Father's Day

TIME - 6/12/13

Eating Healthy on a Budget

Fox Business | 6/11/13

Why Shopping Can Be Good for Your Health

U.S. News & World Report | 5/21/13

How "Skinny" Became the Hottest Phrase in Marketing

Advertising Age | 5/21/13

Pairing of Two Big Brands Can Give a Boost to Both

Houston Chronicle | 5/8/13

49ers Reach Stadium Naming Rights Deal With Levi's

ABC - 7 | 5/8/13

Is the Gestation Stall Ban Movement Just a Fad, or a Trend

The Western Producer 5/7/13

Invitations to Prom Become Stunts

Washington Examiner 5/4/13

Emotional Highs From Cheap Thrills

The Spectator | 5/4/13

Protective Packaging Has Made Food Tampering Cases Rare

KTVU - Fox 2 | 4/30/13 

JCPenney Smacks Into Shoppers' Psyches

Consumer Reports' ShopSmart | 4/4/13

Your Biggest Tax Worries

Main Street | 4/1/13

3 Quirky Ways Smartphones Are Changing How We Shop

TIME | 3/29/13

Tax Season Math: Debt + Refund = Mistake

US News | 3/22/13

To Disney or Not to Disney

CNN | 3/22/13

Secondary Sources

Wall Street Journal | 3/18/13

10 Things the Oscars Won't Say

MarketWatch | 2/22/13

Romance Scams Bloom Around Valentine's Day

USA Today | 2/13/13

Valentine's Day Gone to the Dogs

KTVU Fox 2 | 2/13/13

American Express Buy With a Tweet

KCBS | 2/12/13

Roses Get Supersized for Valentine's Day

USA Today | 2/11/13

Why Consumers Just Don't Feel the Love on Valentine's Day

TIME | 2/11/13

Loving Their Drive Time

Houston Chronicle | 1/26/13

Leading Edge, Not Just Luxury

Houston Chronicle | 1/24/13

An Innovative Way to Face Retirement

U.S. News | 1/15/13

Products Men Are Too Ashamed to Buy at the Store

Marketwatch | 1/12/13

Artificial Christmas Tree Sales On The Grow

USA Today | 11/29/12

Avoid These 5 Holiday Spending Mistakes

Yahoo! Finance | 11/28/12

This is Your Brain on Black Friday Shopping

Time Magazine | 11/23/12

Turkey Takes a Back Seat to Bargains

Washington Post | 11/23/12

Trying for a More Upscale, Relaxed Black Friday

Wall Street Journal | 11/14/12

How Retailers Trick You Into Spending More

Yahoo! Financially Fit | 11/13/12

Shopper's High

New York Times | 11/11/12

Confident Consumer: Find Deals Before Black Friday

USA Today | 11/8/12

KTVU Special Report: Outlet Malls

KTVU Fox 2 | October 30, 2012

Tween Spirit

Earnshaw's | October 2012

Why We Spend More and More on Pets

Time's Moneyland | 10/4/12

Consumer Watch

CBS 5 | 9/28/12

IPhone Flaws

ABC 7 | 9/22/12

iPhone Fans Line Up For Days

USA Today | 9/18/12

Amazon to Start Collecting Sales Tax in California

ABC-7 | 9/12/12

As You Like It: Retailers Explore the Fine Art of Customer Service

Women's Wear Daily | 8/30/12

Teens Hold Off on Back-to-School Shopping

Boston Globe | 8/22/12

Marketing to Millennials: You'd Better Learn to Keep Up

allBusiness | 8/22/12

Selling More Than a Flashy Deal

The New York Times | 7/26/2012

Retailers see Fourth of July Spending Fizzle

USA Today | 7/2/12

Marketers Crank Up the Heat on Summer Stunts

USA Today | 6/28/12

The Tween Machine

Ad Age | 6/24/12

Billionaires Behind Pom Wonderful Push Back Against FTC Ruling

Los Angeles Times | 6/20/12

Career Coaches Profit off of Struggling Millennials

The Fiscal Times | 6/19/12

Curing the Urge to Shop

Good Morning America | 6/3/12

Enter the Maze: Ikea, Costco, Other Retailers Know How to Get You to Buy More

National Post | 6/1/12

U.S. Apparel, Footwear Spending on Decline

Women's Wear Daily | 5/29/12

Special Report: Developers Making Programs to Draw Info From Social Media Posts

KTVU | 5/16/12

Most Influential Bay Area Women 2012 Honorees

San Francisco Business Times | 4/27/12

How to Guard Yourself From Flash Sales

US News & World Report | 4/24/12

Thanks, Mom! Surveys Show Parents Spending Huge Amounts on Prom

Globe and Mail | 4/24/12

Car Buyers Reacting Different to Gas Price Hike This Time

Houston Chronicle | 4/5/12

Spend Happier: What to Spend Your Money On

Redbook Magazine | April 2012

Be a Quitter: How to Break Your Worst Habits

Ladies Home Journal | April 2012

Maybe Shoppers Don't Want "Fair and Square" Prices After All

Time Magazine | 3/29/12

Is Your Social Media Marketing Campaign a Turn Off?

Inc. | 2/28/12

Gross Ads Disgust Consumers Into Action

USA Today | 2/27/12

Retailers Battle for New Moms' Money

MSN Money | 2/27/12

The Indie Woman

Adweek | 2/26/12

Walmart holds "Idol"- Style Contest for Small Businesses

USA Today | 1/23/12

Kendall-Jackson President on "Undercover Boss"

San Francisco Chronicle | 1/21/12

Surge in Holiday Gun Sales

KTVU 2 | 12/28/11

Consumer Confidence Index Surges in December

ABC 7 | 12/27/11

Mega Monday Adding Sizzle for Retailers

CBS, The Early Show | 12/26/11

Retailers Court Post-Christmas Shoppers with "Mega Monday" Deals

Fox News | 12/26/11

Holiday Sales and Shopping

CBS Evening News | 12/24/11

Holiday Shopping Tips

KCBS | 12/24/11

More People Using SmartPhones to Shop

ABC 7 | 12/24/11

Classic Gifts Keep Their Place Among High Tech Gadgets

Houston Chronicle | 12/22/11

The Gimmie Guide

New York Times | 12/1/11

What Kind of Shopper Are You?

USA Today | 11/27/11

Mad Shopping: Consumer Psychologist Kit Yarrow Advises

Sacramento Bee | 11/21/11

Inventor's Hit Holiday Toy

KGO-TV | 11/21/11

A Defense for Thanksgiving

Washington Post | 11/20/11

A Bleak Forecast for Black Friday

Wall St Journal | 11/02/11

Redbox Raises Prices on DVD's

Marketplace | 10/31/11

Cellphone NFC Chips

Yahoo Finance | 10/31/11

Sense Discounted: Grabbing a Deal

Chicago Tribune | 10/30/11

Halloween is a Real Treat for Retailers

Houston Chronicle | 10/27/11

Marketing to Millennials

AllBusiness | 10/26/11

Holiday Forecasters Have Their Work Cut Out For Them

Chicago Tribune | 10/4/11

Will Bank of America Customers Defect?

The Street | 10/4/11

Fears of a Double Dip Recession

KTUV - Fox 2 | 10/3/11

IPhone 5 Release: Why Do People Care So Much?

International Business Times | 9/29/11

U.S. Retailers Face Generational Shift

Women's Wear Daily | 9/21/11

Netflix Prices Up, Stocks Down

KTVU | 9/16/11

Back to School a Test for Teen Retailers

CBS News | 9/7/11

Economic Uncertainty Feels Like The New Normal

MSNBC.com | 8/9/11

J.C. Penny's Girls' Clothing Still Offends

SmartMoney | 9/7/11

Flash Sale Bandwagon

Minyanville | 8/4/11

Stock Market Volitility and Consumer Confidence

KTVU 2 | 8/3/11

Captain Planet - The Movie?

Marketplace, NPR | 7/21/11

Retailers on a Roll

Houston Chronicle | 7/15/11

Daily Deal Dangers

CBS 5 | 7/14/11

High Tech Bargain Hunting

KTVU - Fox 2 | 6/29/11

Buying Habits and the Recession

InfoTrack via Talk Zone Radio | 6/9/11

Engaging Gen Y

Rapaport | 6/1/2011

Hello LivingSocial

CBS News | 5/23/11

Gas Price Ire

Chicago Tribune | 5/4/11

Ways Your Money Habits Make You Sick

CBS News | 4/1/11

Tweens and Make-up

Atlanta Journal/Constitution | 2/18/11

Could You Survive Without a Credit Card?

John Tesh Radio | 2/16/11

Border’s Bankruptcy

KCBS | 2/14/11

Managing Generation Y

Ronn Owens | 2/10/11

Budget Valentine

Wall Street Journal SmartMoney | 1/29/11

How Your Last Name Affects Shopping

MSN Today Show | 1/26/11

Tiffany Blue, The Color of Money

The Street | 1/19/11

Q&A With Kit Yarrow Consumer Psychologist

JWT Intelligence | 1/5/11

Return Failures

Boston Globe | 1/1/11

Christmas Cards Declining

Associated Press | 12/10/10

How Amazon Snags You

Time | 12/1/10

Amazon Prime

Businessweek | 11/24/10

Sales Pitches You Can’t Resist

Wall Street Journal | 11/14/10

Chic Trashcans Wear Black

Marketplace on NPR | 11/4/10

Want to Eat Better? Rearrange Your Fridge

TODAYshow.com | 10/28/10

5-Step Program for Shopaholics

Fox Business | 10/1/10

Kit Yarrow Connect with Generation Y

Marketing Sherpa | 9/16/10

Kit Yarrow Gen Y Traits Come Honestly

MarketPost | 8/6/10

Haul Videos

Good Morning America | 7/14/10

Real Estate Indecision is on the Rise

New York Times | 6/9/10

Masculinity in a Spray Can

New York Times | 1/31/10

Personal Branding Interview with Kit Yarrow

Personal Branding | 9/7/09

Five Tips to Recession Proof Your Relationship

Good Morning America | 2/15/09

Infrastructure in Jeopardy with Fewer Miles Driven

ABC World News | 7/28/08

For Fashion Retailers Sex Just Isn't Selling

Forbes.com | 7/1/14

Ethics of Facebook Study Questioned

ABC - 7 | 6/30/14

Ronn Owens Talkshow 

KGO 810 | 6/27/14

Budget-Friendly Ways to Stay Safe This Summer

FoxBusiness | 6/10/14

When Being Unpredictable is Your Best Business Strategy

Inc. | 6/5/14

Why Lorde's Acne is Cool and Miley's Twerking Isn't

Today.com | 5/30/14

The Top's Down For Convertibles And So Are Sales

Houston Chronicle | 5/30/14

Why You Don't Need Rich Customers to Sell Luxury Goods

Inc. | 5/30/14

New Micro Center Digs Will Feature a "Knowledge Bar"

Houston Chronicle | 5/16/14

How Short Attention Spans are Changing Shoppers

US News & World Report | 5/14/14

10 Surprising Facts About Modern Consumers

US News & World Report | 5/14/14

How Much Should We Tip?

7 on Your Side | 5/9/14

Decoding the New Consumer Mind

Ronn Owens KGO 810 | 5/6/14

Fans Anticipate NBA's Sterling Announcement

ABC 7 | 4/28/14

Consumer Talk with Michael Finney

KGO Radio | 4/19/14

Tax Refund Psychology

Reuters | 4/15/14

5 Sneaky Ways Stores Make You Overspend

FoxBusiness | 4/19/14

In New Kroger, Produce Shares Space with Clothes

Houston Chronicle | 4/8/14

Coinstar Goes After Gift Card Resale Market

Marketplace | 4/3/14

Millennials, The New Agents of Change

Tire Review | 4/3/14

Decoding the New Shopper Mind

Strategy | 3/4/14

Which Membership Pays Off Faster: AAA or Amazon?

Today.com | 3/1/4

In the Hunt for Sexy Underwear, One Style Does Not Fit All

USA Today | 2/13/14

Seven Ways Peer Pressure Can Improve Your Finances

CreditCards.com | 2/13/14

Four Triggers to Overspending

FOXBusiness | 2/7/14

Data Breaches Prompt Shoppers to Reconsider Loyalty Programs

KTVU - FOX2 | 1/14/14

What to Do with Unwanted Gifts

FOX Business | 12/26/13

Six Secrets to Many Happy (Gift) Returns

Fiscal Times | 12/23/13

How to Spend Mindfully

U.S. News & World Report | 12/19/13

How Retailers Use Psychology Against You

FOX Business | 12/18/13

Email Receipts Can Compromise Security

KTVU Fox2 | 12/18/13

Top Psychology Tricks to Spend Less While Shopping

Reader's Digest | 12/14/13

Today, Christmas Gifts. In 2014, Financial Ruin

CNBC | 12/13/13

Q & A With Consumer Psychologist Kit Yarrow

JWT Intelligence 2014 Trend Report | 12/11/13

Nelson Mandela Quote Snafu

ABC Radio | 12/6/13

Psychology of Black Friday

KTVU Fox 2  | 11/29/13

Yes, It's a Rental But a Classy One

Houston Chronicle | 11/25/13

Call the Doctor, Black Friday is Coming

Kansas City Star | 11/25/13

Why We Shop: The Neuropsychology of Consumption

Medscape | 11/23/13

7 Ways to Score the Best Black Friday Deals

The Fiscal Times | 11/22/13

JCPenny Looks to Hit All the Right Notes

USA Today | 11/18/13

The Psychology of Black Friday

New Jersey Star-Ledger | 11/18/13

What Your Favorite Holiday Says About Your Personality

Marie Claire | 11/15/13

6 Steps to Smarter Holiday Spending

Fiscal Times | 11/11/13

Robot Serves Up Treats

Houston Chronicle | 11/9/13

The Container Store: The Next Big Economic Indicator

Marketplace | 11/1/13

The Debt Debate's Consumer Hangover

Women's Wear Daily | 10/17/13

Better Quality Food on the Menu for Pets

Houston Chronicle | 10/5/13

Walgreens Sends Employees to Shop for Health Insurance

Marketplace | 9/18/13

Savvy Software Lets You Visualize Your Buys

Tampa Tribune | 9/15/13

Scoop: It's an Ice Cream Heaven

San Francisco Chronicle | 9/13/13

Odd Things You Can Buy

NPR | 8/20/13

Black is the New Chrome for Some Car Owners

Houston Chronicle | 8/10/13

What They Are Saying

Women's Wear Daily | 7/20/13

The Most Expensive Kitchen Appliances, A $47,000 Stove, $2,000 Blender and More

Forbes | 7/16/13

Men's Wearhouse Sends Founder Zimmer Packing

Bloomberg Business | 6/20/13

Men's Wearhouse Founder Georg Zimmer Fired

KTVU Fox-2 | 6/19/13

10 Things The Sleep Aid Industry Won't Tell You

MarketWatch | 5/23/13

Retail Federation Finds Grad Gifts Will Get Small Boost

ABC 7 | 5/22/13

When Shopping is Good for You

MSN Money | 5/22/13

Do Shoppers Feel Guilty About Bangladesh?

USA Today | 5/18/13

Teens (and Their Parents) Spending Hundreds on Prom

CNNMoney | 4/25/13

Prom Spending is on the Rise Again

Associated Press | 4/23/13

New Credit Card Surcharges Offer Opportunities, Challenges

Washington Post | 4/23/13

How Stores Get You to Buy

The Consumerist | 4/19/13

Is Retail Therapy for Real? 5 Ways Shopping is Actually Good for Your

TIME | 4/16/13

JC Penney and What's Behind (Mark) Ups and Downs of Clothing Prices

Marketplace on NPR | 4/9/13

How to Avoid Bridal Brain

WSJ Podcast "Getting Married" | 3/28/13

Walmart Testing Locker Pickup Sites

CBS-5 | 3/27/13

This is Your Brain on Shopping

Elle Magazine | March, 2013

National Day of Unplugging

KGO-Radio | 3/1/13

10 Things Online Reviewers Won't Say

MarketWatch | 3/1/13

Yahoo to End Telecommunting

ABC 7 | 2/25/13

Best Buy to Match Any Retailers Price

KTVU Fox 2 | 2/18/13

Maker's Mark Backs Away From Plan to Water Down

CBS 5 | 2/18/13

JC Penney's Returns to Discounting

KCBS | 1/29/13

Superbowl and Social Media

CBS - 5 | 1/29/13

CPUC Holds First Meeting on 628 Area Code

ABC 7 News | 1/7/13

Are You Stuffing Your Own Stocking?

The Washington Post | 12/20/12

Why We Buy Those Crazy Ugly Sweaters

Today.com | 12/16/12

Six Shopping Tactics That Save Time and Avoid Hassles

Consumer Reports | 12/14/12

Tips to Solve All Your Holiday Shopping Problems

Boston Globe | 12/11/12

Self-Gifting: Who's At The Top of Your Holiday Shopping List?

The Globe and Mail | 12/6/12

The Perfect Gift for that Perfect Person: You

Markeplace | 12/3/12

Kids and Cars

Inside Higher Ed | 10/28/12

Does Your Pet Have a Costume Yet?

MSN Money | 10/26/12

Buying Local

Baltimore Business Journal | 10/26/12

Holiday Spending to Improve

KTVU - Fox 2 | 10/25/12

Season of Giving? Holiday Shopping Hits New Heights of Selfishness with Self-Gifting

Time | 10/19/12

The Kids Are Alright: Healthy BTS Paves Way for Strong Holiday

Women's Wear Daily | 10/18/12

Traditional Stores Increasingly Matching Online Prices

CBS-5 | 10/18/12

If You're Tweeting for Money, Expect to Lose Some Friends

Business Insider | 10/12/12

What Millennial Jewelry Buyers Want

JCK Magzine | September 2012

Love of Driving Lost?

Autoweek Magazine | September 2012

Axe Showerpool Promo Raises Eyebrows

USA Today | 9/17/12

Amazon to Start Collecting Sales Tax in California

ABC 7 | 9/12/12

Is Buying Organic Worth the Cost?

Fox Business | 9/4/12

Sad But True? Shopping Promoted as a Way to Fill a Void

Time | 8/13/12

Axe's Highly Scientific, Totally Outrageous and Totally Irresistable Way of Selling Lust

Fast Company | 8/8/12

Job Report Shows Jobs Added, Unemployment Rises

KTVU, FOX 2 | 8/3/12

Back-to-School Sales Early

Wall Street Journal | 7/22/12

Social Media Firms Shun Traditional Business Practices

KCBS Radio | 7/1612

Dollorama Gets Rolling on Slightly HIgher Prices

Toronto Star | 6/14/12

The Trader Joe's Treasure Hunt

Houston Chronicle | 6/13/12

Wallerstein, Who Gave the World Large Fries at McDonalds Knew How to Size Up the Buying Public

Chicago Tribune | 6/13/12

Prom Spending Keeps Rising

Marketplace, American Public Radio | 6/8/12

POM Disputes Reading of Judge's Decision in New Ads

USA Today | 5/25/12

Remaking JC Penney Without Coupons

Business Week Magazine | 5/24/12

April Turns Weak for Retailer; Apparel Bucks Trend

Reuters | 5/3/12

Mixing High and Low a New Reality

Women's Wear Daily | 4/29/12

Prom Gets Pricey

CTV Evening News | 4/13/12

The Psychology Behind Prom Spending

CBS News Radio | 4/13/12

Prom Gets Pricey

USA Today | 4/12/12

Tween Spirit: Post-Recession Tween Shoppers Remain Force at Retail

Women's Wear Daily | 4/10/12

Retailers Have Designs on More Black Fridays

WSJ SmartMoney | 3/24/12

Passing Out Business Cards is Quickly Becoming Passe

Los Angeles Times | 3/15/12

Watch Out for These 10 Sales Tricks

MainStreet | 3/14/12

Psychological Secrets of Gen Y Shoppers

Retail Customer Experience | 3/9/12

Generation Y: Meet the New Financial Decision Makers

Toronto Star | 3/6/12

The New Consumer Psychology

Strategy | 3/6/12

How Important is a Company's Image to Customers?

The Street | 2/14/12

The More Things Stay the Same

WWD | 2/13/12

Near Record Lottery Sales

ABC News | 2/10/12

Valentines's Shoppers Spending More This Year

USA Today | 2/10/12

Enough With the Hearts and Flowers Already

Boston Globe | 2/10/12

Valentine's Day: The Other Mother's Day

WSJ SmartMoney | 2/10/12

Gen Y: The Next Generation of Spenders

CRM Magazine | 2/2012

Want Good Customer Service? Put Down the Phone.

Associated Press | 1/11/12

Taste in Spirits Helps Sell Clothing

Houston Chronicle | 1/9/12

Holiday Hangover Means Slow 2012 Start for Stores

Reuters | 1/9/12

Is a Super Bowl Ad Worth $3.5 Million?

KCBS | 1/5/12

Can Companies Still Get Away With New Fees?

The Street | 1/3/12

Consumer Psychology: What Makes for a Good Gift?

Econsultancy | 12/14/11

How to Master Your Holiday Shopping List

US News & World Report | 12/14/11

Shopping Goes Retro in Holiday Season

San Francisco Chronicle | 12/7/11

Gift Giving and Generation Y

Martha Stewart, Morning Living | 12/7/11

How to Avoid 9 Holiday Pitfalls

Boston Globe | 12/7/11

What to Expect From Retailers this Holiday Season

US News & World Report  | 12/7/11

Retailers Roll out New Dressing Room Features

CBS 5 | 12/4/11

Meal Deal Trend

USA Today | 11/30/11

The Rising Cost of Free Shipping

MSN Money | 11/28/11

Small Business Saturday

ABC - 7 | 11/26/11

Hottest Gifts for the Holidays

Houston Chronicle | 11/24/11

5 Reasons to Skip Black Friday Sales

US News & World Report | 11/22/11

Black Friday Backlash: Early Openings a Blessing and a Curse

CNN Money | 11/15/11

Retailers Face Backlash Over Early Holiday Shopping Season

CBS 5 | 11/15/11

The Psychology of Now

Women's Wear Daily | 11/14/11

Yuletide Rolls in Earlier

Chicago Tribune | 11/13/11

Consumer Watch: Retailers Kick Off Holiday Deals on Thanksgiving

CBS 5 | 11/11/11

Breaking Up With Service Providers is Hard to Do

USA Today | 10/13/11

Despite Economy Consumers Have the Urge to Splurge

CBS News, The Early Show | 9/29/11

Consumer Perception of Debt Rating

KGO TV | 8/6/11

Banned for Buying Too Much at Abercrombie

7 on Your Side ABC7 | 8/5/11

Austerity Now a Tall Order - At Starbucks

Chicogo Tribune | 7/31/11

Blow Dry Bar Retail Trend

San Francisco Chronicle | 7/17/11

Retailers May Push Parent's Limits This Back-to-School Season

Wall Street Journal | 7/14/11

Gen Y the Gourmet Generation

Christian Science Monitor | 7/11/11

10 Ways Cutting-Edge Marketing Can Lead to Better Service

BNET, CBS | 6/1/11

Talking 'Bout Y Generation

The Monthly | May 2011

Kit Yarrow on Marketing to Gen Y

DishyMix Radio | May 2011

To DIY or Not to DIY Your Taxes

Marketplace | 4/8/11

Limited-Quantity Marketing

Ad Age | 2/13/11

Millennial Moms

Forbes 1/27/11

The Urgency Economy

JWT Intelligence | 1/21/11

How the Internet Affects the Oscars

Variety | 1/14/11

Why People Don’t Return Things

Time | 1/3/11

Holiday Shopping Tips from an Expert

US News & World Report | 12/3/10

How to Spot Fake Online Reviews

Real Simple Magazine | 12/2010

Retailers’ Hidden Meanings

Associated Press | 11/19/10

Tap Into the Lucrative Tween Market

MSN Business | 11/3/10

Parents Embracing Generics

Marketplace on NPR | 10/19/10

Department Stores and Generation Y

Los Angeles Times | 9/17/10

Smartphone Nation

AARP Bulletin | 9/1/10

The Post-Crisis Gen Y Consumer

RetailWire BrainTrust Query | 8/2/10

How to Hype-Proof Your Tween

Good Housekeeping | 7/20/10

Bull Market Fashion

New York Times | 4/14/10

Q & A with Kit Yarrow on Gen Y

US News & World Report | 9/21/09

Luster Fading from Last Gilded Age

ABC World News | 3/8/09

Why ‘Sorry’ Isn’t in Many CEOs’ Vocabularies

USA Today | 10/20/08

A Marketing Battle of Needs vs Wants

Marketplace on NPR | 11/12/07

Media Mentions
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