"Kit's talk at Pivot produced a flurry of tweets, blogs and discussion. She delivered fresh, meaningful research and actionable take-aways in a humorous and engaging manner. Kit's terrific: great content and a natural on stage."
—William Lohse, Founder, The Tomorrow Project/Pivot Conference
"Kit takes us from scholarly research to real-world examples with a sense of humor that helps us believe that the differences between generations are not insurmountable. Kit is brilliant in communicating on the Gen Y topic and her presentation at the college bookstore conference was huge success to a 'standing room only' audience.”
—Paula Haerr, Connect2One, Associate Executive Director, CAMEX Gen Y Session Chair
”Thank you Kit for coming to Cisco to share your insights. Your presentation was a big hit and feedback was extremely positive with attendees noting that it was both informative and entertaining.”
—Jeanette Gibson, Director, Global Social Media, Cisco
”Thank you again for your excellent and highly compelling program. It was a sold-out event and we sold out of your books afterward as well. Among the many compliments, one comment stood out in particular—you presented statistics and research findings but also clear insight into how to use those findings and actually apply them to your own business.
Both your rich content and uplifting presentation style flowed easily as you presented complex material in a thoroughly engaging manner that kept everyone on the edge of their seats — and wanting more when our time was up.
We'd be happy to have you back to the Club for another installment — and I personally got a great deal out of what you had to offer."
—Kevin O'Malley, Chairman, Business and Leadership Forum of the Commonwealth Club of California
"Your presentation was the second highest rated activity of our entire conference! We found your comparative examples to be both entertaining and educational and your presentation style very pleasing."
--Ken McKenzie, Vice President, NARMS International
"Kit's talk at the 2010 National Hardware Show was by far one of the most entertaining and enlightening presentations of the event. Her expert insights into how to reach and relate to consumers were tremendously relevant for the home improvement industry audience and her fun and approachable style was fantastic!"
--Doug Stephens, Session Chair, Founder and President, Retail Prophet
”We are incredibly thrilled to be working with you. Everyone was uniform in their praise of your value. Student comments included: 'It was an amazing day, unforgettable and inspiring. Wonderful insight on our personalities for both professional and personal life. Kit's insights into how one's psychology influences managerial skills and team dynamics were eye-opening.'”
—Stephan Kanlain, Chairperson, Fashion Institute of Technology
"Thank you, Kit, for the excellent keynote presentation. It was obviously well received by the attendees as I saw people furiously taking notes and a lot of heads shaking in agreement to the messages you were sharing. Well done!
---Michelle Gaston, Director, Education and Events, The Association of Horticulture Professionals, 2011 Annual Convention
"Everyone enjoyed your thought-provoking presentation. It was an exploration into consumer behavior and "technovation" delivered with humor and passion." Attendee Justin Purdy commented, "Kit's the best speaker I've seen at the WASSA Conference - and I've been going since the beginning. Very informative and relevant."
---Patrick Reilly, Conference Chair, WASSA Conference
”Your Gen Y talk was very informative and interesting. As expected, once again the evaluations were all very positive and everyone was appreciative of what you had to say. Let me know if you'd consider doing this again next year and thanks again for sharing your expertise with the Stanford community.”
—Mary Foston-English, Stanford University Faculty Staff Help Center
”Your presentation to our licensees and retailers was not only insightful but also illustrated practical examples that demonstrate how marketers of all sizes and in all industries can establish a connection with Gen Y. Many of us walked away with pages of notes and ideas. Within the athletics department we're already discussing and planning ways to implement in the coming year.”
—Renata Hays, Director of Licensing, The University of Oklahoma
"Awesome presentation with lots of great feedback. We really appreciate you directly connecting with the attendees."
---Shannon Park, Event Manager, SIMA-Surf Industry Manufacturers Assn.
”Everyone really enjoyed your Gen Y perspective on our Wharton/FIT Refocusing Retail Panel. They said it was so refreshing to get real psychological insights. Thank you, Kit.”
—Mary Manning, Manning Associates, Fashion Institute of Technology and Wharton Business School Refocusing Retail Panel
”Thank you for your excellent and thought provoking sessions. The Lowe's Expo was a huge success and you were a big part of that.”
—Katherine Hurst, Lowe's Professional Development
”Not only did you convey great information our industry really needed to hear, but your style and delivery were outstanding, very well received by our group.”
—Stan Pohmer, Cornell University Seeley Conference Chairman
”Thank you so much for presenting the psychology of Gen Y to our staff, sales and research teams. Everyone loved you!”
—Alana Tosti, Senior Marketing Manager, Teen Vogue
”You did a terrific job, Kit. We got great feedback on your speech.”
—Susan Moore, Co-Chair, Canadian Marketing Association Direct Marketing Conference
”The Vision Conference focuses on high-level business topics that appeal to general managers and business leaders (in the nonwoven-based consumer products arena). Kit was a fabulous addition to our 2009 conference - she is an outstanding speaker who captured the audience and gave the attendees exactly what we look for: important insights that are both relevant and actionable. We will definitely want her back!”
— Rob Johnson, 2009 INDA Vision Conference Chairman
”Kit's presentations are always a big hit at our client conferences. She blends psychology, marketing and research together in completely fresh ways that leave everyone talking. She’s an impressive and inspiring speaker.”
— Paivi Kauppinen, AC Nielsen Finland, Marketing Director
”The Gen BuY presentation zeroed in on a topic of high interest to every business person today. It was filled with deep, actionable insights, many of them the audience had never heard before, so it was a great learning experience and very well received.”
— Joe Skorupa, Editor-in-Chief, RIS News - Cross-Channel Executive Summit
”Kit created for our media marketing department an in-depth analysis of young women that was presented to media planners in a seminar and also in workshops with key customers. Her insights on young women sent the audience back to their offices with new ideas and deeper understanding of the target groups' needs. Not to mention the fact that most of the audience was wiping their eyes remembering their own youth...”
— Susanna Brummer, Sanoma Magazines Finland
Gen Y, those born between 1980 and 2000, are today's most enthusiastic shoppers and by the end of this decade they'll have more spending power than Boomers. As the first generation to grow up with the Internet, they think, relate and buy differently than their elders. This is an empowered generation that's used to being seen and heard — and they expect you to know them too.
Attendees will acquire an essential understanding of how Generation Y is fundamentally different from other generations, what motivates them to buy and what they're looking for in their relationships with retailers and brands. Loaded with up-to-the-minute research, case examples and actionable psychological insights, this presentation will leave participants armed with six essential new strategies for marketing to Gen Y.
The economy, technology and environmentalism have changed the psychology of consumers in fundamental ways. They shop, buy and relate to brands differently than ever before. For marketers willing to seize the opportunity, consumers are more open than ever to new solutions and brand relationships. From involvement through social media, to symbolic messaging that matters — there are new opportunities for marketers — and new rules. And they all start with psychology.
Attendees will learn about seven key shifts in the psychology of today's consumers and the five new rules of marketing that capitalize on these shifts. Peppered with case examples and up-to-the minute research, this eye-opening presentation will leave participants with the tools and insights they'll need to understand and adapt to the minds, hearts and motivations of today's dramatically different consumers.
Today's teens and twenty-somethings are truly a different animal. Socio-cultural factors, such as the self-esteem movement and technology, have contributed to a generation that literally thinks differently than older generations. They relate to others differently too. New communication styles, motivational tools and different expectations are required. Based on a dozen focus groups, a 2,000 person survey and 100 interviews, this presentation will leave attendees with a new understanding of the unique psychology of Generation Y and eight tips and tactics for bringing out their best.
U C Berkeley Public Lecture Series
The Millennial and Consumer Behavior
San Francisco | January 30, 2012 6-8 PM
Campus Stores Canada Retail Convention
Keynote: “Gen Y Decoded: Insights and Tactics for Marketers”
Toronto, Canada | February 2, 2012
Marina Maher Communications
Workshops: Psychologically Sophisticated Leadership
New York | February 29 & March 1, 2012
Keynote: "A New Consumer Psychology: How to Capitalize on the Shift in Shopper Behavior:
Tornoto, Canada | March 6, 2012
The Canola Council of Canada
Keynote: "The Secret Psychology of Food Trends"
March 15, 2012 | Washington DC
International Women's Forum
"Gen Y Decoded: Insights and Tactics for Marketers"
San Francisco | May 1, 2012
The Audience Measurement Event
Keynote: "Media and The Millennial Mind"
Chicago | May 23, 2012
State Farm Insurance
Keynote: "Gen Y Decoded"
Springfield, Missouri | June 27, 2012
Middle Atlantic College Stores Annual Conference
Keynote: "Gen Y Decoded: Insights and Tactics for Marketers"
Atlantic City, NJ | October 22, 2012
CASA Annual Meeting
Keynote: "Gen Y Decoded: Insights and Tactics for Leaders"
Anaheim, CA | November 9, 2011
U.C. Berkeley Faculty Development Seminar
How Gen Y Learns
Berkeley, CA | November 5, 2011
Fashion Institute of Technology
Managing Gen Y
New York | November 4, 2011
Northwest College Bookstore Assn
Keynote: "Gen Y Decoded: Insights and Tactics for Marketers"
Jantzen Beach, OR | October 25, 2011
IBM's CMO VideoPanel
"Marketing in the Current Cultural Climate"
12:30 ET | October 7, 2011
iCitizen 2011
Keynote: “Gen Y Decoded: Insights and Tactics for Marketers”
Columbus, OH | October 5, 2011
Fashion Institute of Technology
MBA Cohort Team Building Kick-Off
New York | September 10, 2011
Stanford University Executive Briefings
"Gen Y Decoded: Insights and Tactics for Leaders"
Palo Alto, CA | July 13, 2011
Association of Floriculture Professionals Annual Convention
Keynote: “A New Consumer Psychology = New Opportunity for Marketers”
Columbus, OH | July 9-12, 2011
Keynote: “Gen Y Decoded: Insights and Applications for Marketers”
San Diego | June 21, 2011
“Surf Summit” SIMA Leadership Conference
"A New Consumer Psychology = New Rules for Marketers”
Los Cabos, Mexico | May 12, 2011
WA-SSA Annual Conference
“A New Consumer Psychology = New Rules for Marketers”
Seattle | May 20, 2011
16th Annual National Association for Retail Marketing Conference
“The Marketer’s Guide to Hooking Up with Gen Y”
Monterey, CA | April 10, 2011
Ad:Tech
“Marketing to Tweens and Teens”
San Francisco | April 12, 2011
CAMEX College Marketing Expo
Psychological Secrets of Generation Y
Houston | February 26, 2011
Stanford University Faculty & Staff
Gen Y Decoded: Insights and Tactics for Leaders, Teachers and Parents
Palo Alto | February 17, 2011
The Commonwealth Club of California
Gen Y Decoded: Insights and Tactics for Leaders, Teachers and Managers
San Francisco, February 14, 2011
Wharton Business School Alumni Conference
Psychological Secrets of Gen Y
New York | December 3, 2010
Fashion Institute of Technology Faculty Development Retreat New York
Keynote: Faculty of the Future
New York | December 3, 2010
Edelman 8095 Conference
Marketing to Generation Y
Chicago | November 15, 2010
New York Girl Scout Council
Gen Y Leadership Development
New York | October 18, 1020
Pivot Conference
Marketing to Gen Y
New York | October 18, 2010
Canadian Marketing Association
Keynote: The New Rules of Retail
Toronto | September 29, 2010
Discover Financial Services Annual Corporate Officer Meeting
Marketing to Gen Y
Rockwood, IL | July 14, 2010
IIR Shopper Insights in Action
Keynote: The Marketers Guide to Hooking Up with Gen Y
Chicago | July 12, 2010
Gap Inc Consumer Research Division
The Marketer’s Guide to Hooking Up with Gen Y
San Francisco | May 24, 2010
National Hardware Show
Generation BuY: Connecting with the New Power Consumer
Las Vegas | May 4, 2010
4th Annual Self Storage Conference
Keynote: The Marketer’s Guide to Hooking Up with Gen Y
San Rafael, CA | April 29, 2010
Blackhawk Network Gift Card Summit
Keynote: Psychological Secrets of US Shoppers
Phoenix | April 23, 2010
Teen Vogue and Conde Nast Consumer Research
The Marketer’s Guide to Hooking Up with Gen Y
New York | April 21, 2010
Refocusing Retail: FIT/Wharton Business School
The Youth Market as Consumers and Employees
New York | April 21, 2010
Cisco Web 2.0 Summit
Gen Y Decoded
San Jose, CA | March 22, 2010