"Kit is a genuine GGU treasure trove. She is in the know and a speaker who makes listening a pleasure."
Dan Angel, President, Golden Gate University
Kit Yarrow is an award-winning consumer research psychologist, a professor, author, consultant and speaker.
Her home base is Golden Gate University, where she chairs the Psychology Department and is a jointly appointed professor of both psychology and marketing. Kit was named the university's 2012 Outstanding Scholar for her research on consumer behavior. She has won four endowed research professorships in the past decade and is currently the Nigel T. Miner Professor of Business.
Kit has a Ph.D. in Clinical Psychology from Wright Institute in Berkeley. She teaches family therapy, counseling skills, applied psychology and psychopathology. She has taught consumer behavior at universities around the world, from Malaysia, Slovenia and Finland, to UC Berkeley.
As part of her ongoing research on the psychology of consumers, Kit conducts interviews, ethnographies, focus groups and surveys on a regular basis. Examples of her research are published in her book, “Gen BuY” (Jossey-Bass/Wiley, 2009) and in her blogs on Time, Huffington Post and Psychology Today. She also regularly presents her findings and analysis in speeches to both academic and business venues and consults to organizations and businesses. She is widely quoted in the media on Generation Y and consumer related topics.