"Kit is a genuine GGU treasure trove. She is in the know and a speaker who makes listening a pleasure."
Dan Angel, President, Golden Gate University
Kit Yarrow, Ph.D., is an award-winning consumer psychologist, a professor, author, consultant and speaker. Her home base is Golden Gate University in San Francisco, where she is Professor Emerita. She was previously a jointly appointed, tenured professor of both psychology and marketing, and Chair of the Department of Psychology. Kit's unique ability to apply clinical psychology to the field of behavioral economics has won her four endowed research professorships and recognition as the 2012 Outstanding Scholar of Golden Gate University. Kit has been a visiting professor at the Helsinki School of Economics and has taught consumer behavior at leading universities around the world.
As part of her ongoing research on the psychology of consumers, Kit conducts interviews and ethnographies on a regular basis. She shares her findings and analyses in her books, Decoding the New Consumer Mind (Wiley, 2014) and Gen BuY (Wiley, 2009), in her articles and blogs for Time and Psychology Today, and in her popular keynote speeches. As a widely recognized authority on the psychology of consumers—and on the Millennial Generation in particular—Kit is regularly quoted in a variety of media including The New York Times, The Wall Street Journal, NPR, and Good Morning America.